Shanghai breakthrough – “Designed in China” will replace “Made in China”

11 10 2012

Keith Goffin wrote:

I have just got back from leading a 2-day seminar on “Customers’ Hidden Needs” in Shanghai. Had a group of about 20, including several international brands from the food, healthcare and high-tech industries. All were very interested in new methods to understand customer needs and all delegates perceived that “Made in China” (just manufacturing) was going to be replaced by “Designed in China”, with companies developing the skills to do in-depth market research on Asian customer requirements. Similar to South Korea, where I was in January, it looks like the interest in new methods of market research is booming.




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