Gearing up for the “Silver Segment”

9 02 2011

Keith Goffin wrote:
Have just read an interesting article in the New York Times (reference below) on MIT’s AgeLab, which focuses on… …designing appropriate products for the “silver segment” (people older than 65 years). With an aging population in many countries, there is a boom in demand for products that will help the older generation remain healthy, independent and socially connected. Technology is going to play a key role in promoting health and independence but older consumers are discerning and so product designers will face a challenge in identifying their real (often hidden) needs.

Singer, N – “Gearing up for older consumers” – The Global Edition of the New York Times – Tuesday, February 8th 2011, p15.

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