What is the role of your Communications Director?

2 02 2011

Chris van der Hoven wrote:

Do you know what the “Social Media Compass” is? We received a very useful link and overview from Roddy Cameron MBA. Rod is COO of Powerscourt Group and knows a thing or two about social media…

“The Social Media Compass is a great example of innovation in design –
It crystallizes a number of really complex relationships and processes into a single image. But the true power of the image is the placement of brand at the centre of an organisation’s management of its licence to operate. That will in turn require serious innovation in organisational design, moving away from managing stakeholders by group – IR for investors; PR for media; Marketing for customers – to a holistic view of the organisation’s connection with the outside world. Now think how that changes the role of the Director of Communications.”




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